Turning an Interview Experience into a Redesign Case Study
Turning an Interview Experience into a Redesign Case Study
Turning an Interview Experience into a Redesign Case Study
This case study was born from a self-initiated project following an interview with an international client. It served as a personal challenge to better show my design thinking and visual strategy through a hands-on redesign. I felt inspired to further explore and visualize the strategic ideas we discussed during the session.
This case study was born from a self-initiated project following an interview with an international client. It served as a personal challenge to better show my design thinking and visual strategy through a hands-on redesign. I felt inspired to further explore and visualize the strategic ideas we discussed during the session.
This case study was born from a self-initiated project following an interview with an international client. It served as a personal challenge to better show my design thinking and visual strategy through a hands-on redesign. I felt inspired to further explore and visualize the strategic ideas we discussed during the session.
Year
2025
Duration
1 Week
Category
Personal
Stack
Figma
Project Overview
Collabreate is a platform that connects creators and brands. However, the previous website didn't fully reflect the creative energy of its community. The redesign focused on turning the website into a creator magnet.
Update: Since I finished this study, the brand has officially rebranded as Cliqo. Interestingly, their new direction as a creator-focused platform aligns perfectly with many of the UX improvements I explored in this project, such as the emphasis on performance data and a more streamlined user flow.
Project Overview
Collabreate is a platform that connects creators and brands. However, the previous website didn't fully reflect the creative energy of its community. The redesign focused on turning the website into a creator magnet.
Update: Since I finished this study, the brand has officially rebranded as Cliqo. Interestingly, their new direction as a creator-focused platform aligns perfectly with many of the UX improvements I explored in this project, such as the emphasis on performance data and a more streamlined user flow.
Project Overview
Collabreate is a platform that connects creators and brands. However, the previous website didn't fully reflect the creative energy of its community. The redesign focused on turning the website into a creator magnet.
Update: Since I finished this study, the brand has officially rebranded as Cliqo. Interestingly, their new direction as a creator-focused platform aligns perfectly with many of the UX improvements I explored in this project, such as the emphasis on performance data and a more streamlined user flow.
Purpose of the Redesign
The main purpose of this redesign was to improve how the website communicates it's value to creators and brands.
The focus was on:
making the message easier to understand
building a stronger connection with the target users
encouraging users to take action
Purpose of the Redesign
The main purpose of this redesign was to improve how the website communicates it's value to creators and brands.
The focus was on:
making the message easier to understand
building a stronger connection with the target users
encouraging users to take action
Website Redesign Explanation
Clearer First Impression
Before:
The original website looked clean, but the message felt generic. Users needed time to understand what the platform actually offers.
After:
The hero section was redesigned with clearer messaging and stronger visuals, so users can quickly understand:
what the platform is
who it is for
what users can do on it
Result:
Users can understand the platform faster without scrolling too much.
Website Redesign Explanation
Clearer First Impression
Before:
The original website looked clean, but the message felt generic. Users needed time to understand what the platform actually offers.
After:
The hero section was redesigned with clearer messaging and stronger visuals, so users can quickly understand:
what the platform is
who it is for
what users can do on it
Result:
Users can understand the platform faster without scrolling too much.
Better Value Communication
Before:
The benefits of the platform were spread across the page and not easy to scan.
After:
The content was simplified and grouped into short, clear sections that explain the main benefits.
Result:
Users can understand the value more quickly and are more likely to stay on the page.
Better Value Communication
Before:
The benefits of the platform were spread across the page and not easy to scan.
After:
The content was simplified and grouped into short, clear sections that explain the main benefits.
Result:
Users can understand the value more quickly and are more likely to stay on the page.
More Creator-Focused Visual Style
Before:
The design felt more like a general tech platform and did not strongly reflect the creator community.
After:
The redesign uses:
bolder colors
playful visual elements
visuals that feel closer to real creators
Result:
The website feels more relatable and engaging for creators.
More Creator-Focused Visual Style
Before:
The design felt more like a general tech platform and did not strongly reflect the creator community.
After:
The redesign uses:
bolder colors
playful visual elements
visuals that feel closer to real creators
Result:
The website feels more relatable and engaging for creators.
More Creator-Focused Visual Style
Before:
The design felt more like a general tech platform and did not strongly reflect the creator community.
After:
The redesign uses:
bolder colors
playful visual elements
visuals that feel closer to real creators
Result:
The website feels more relatable and engaging for creators.
Clearer User Flow
Before:
The “How It Works” section was not very clear for first-time users.
After:
The flow was reorganized into simple, step-by-step explanations that are easy to follow.
Result:
Users feel more confident to explore and understand how the platform works.
Clearer User Flow
Before:
The “How It Works” section was not very clear for first-time users.
After:
The flow was reorganized into simple, step-by-step explanations that are easy to follow.
Result:
Users feel more confident to explore and understand how the platform works.
Stronger Call-to-Action
Before:
Call-to-action buttons were not very noticeable.
After:
CTAs were placed more clearly and consistently throughout the page.
Result:
Users are encouraged to take action instead of only browsing.
Stronger Call-to-Action
Before:
Call-to-action buttons were not very noticeable.
After:
CTAs were placed more clearly and consistently throughout the page.
Result:
Users are encouraged to take action instead of only browsing.
Key Takeaway
This case study shows how I approach design problems by:
understanding user needs
simplifying complex messages
turning insights into clear visual solutions
The redesign focuses on improving clarity, user experience, and conversion while keeping the core purpose of the platform intact.
Design Artifacts
