Background Story
Morrow isn’t about how much we can solve in a short amount of time.
It’s born from small things human moments, an overwhelmed mind, days that feel too noisy, and the confusion of finding a little spark that might die out along the way.
Morrow isn’t an intimidating deadline tool or a harsh taskmaster.
Morrow stands by anyone who feels exhausted, offering a quiet pause and whispering that it’s okay to slow down, as long as you keep moving forward.
Understanding the Problem
In today’s digital era, many apps and websites feel exhausting to use due to cramped elements, overly bright colors, and confusing user flows. Users often experience cognitive overload when trying to solve small tasks.
From this exhaustion, Morrow was born. What if a digital product was designed with a "less is more" approach where every single pixel serves a clear function without sacrificing aesthetics?
The first purpose is to create a peaceful digital space with natural navigation, ensuring users experience smooth and effortless interactions.
The Core Goals
Peaceful Space - To create a calm digital environment with natural navigation, ensuring users experience smooth and effortless interactions.
Human Pace - To deliver a product that supports users rather than pressuring them.
Understanding the Target Audience
Before moving on to visuals, let's look at who this product is built for.
Who are they? The primary audience consists of creative professionals, busy individuals, and anyone seeking calm amidst a noisy daily routine those who appreciate simplicity, value quiet spaces, and prefer moving at a human pace.
The Core Problems They Faced:
Hustle Pressure - Existing productivity tools often trigger stress and anxiety by demanding constant speed with zero room to breathe.
Mental Fatigue - Heavy dashboards, information overload, and constant clutter make the mind feel overwhelmed before work even begins.
The Loss of Human Pace - A lack of digital spaces that accommodate a slower, more mindful process; everything pushes for instant results regardless of whether the user is exhausted or needs a pause.
Product Strategy & Architecture
As a designer, my role is not only creating beautiful screens, but also keeping every flow intuitive, calming, and freeing users from exhaustion.
Information Architecture - I designed the screen structure from scratch to group information logically. Users never get lost, as all core features and actions can be reached right from the main screen with just a click or two.
User Flow - I mapped out the user's journey from opening the app to successfully achieving their goal. This flow was kept as short and intuitive as possible to minimize user effort.
Basic Wireframes - Before deciding on colors and visual styles, I created basic wireframes to ensure the layout, buttons, text, and imagery felt compositionally balanced.
Visual Foundation & Design System
The key to a professional looking product is consistency. For Morrow, I built a structured design foundation:
Typography & Color Palette - Using a soft sage and moss green palette to create a calm atmosphere, paired with clean typography and proportional monospace details to ensure all information remains comfortable to read.
Logo Design (Circle Petals & Gradient) - Built as the core visual identity using circle petals and warm gradients, the logo represents the natural cycle of time. It serves as a gentle reminder that every small step through quiet days will eventually bring us to a guiding light.
Consistent Components - All buttons, cards, and interactive elements were built as standardized components in Figma, ensuring visual consistency across every page.
Responsive Design - Morrow was carefully optimized to look responsive and smooth across both desktop and mobile devices, with special attention given to touch interactions on iPhone screens.
Core Features & High-Fidelity Solutions
Feature 1 - Spacious Dashboard & Flexible Focus
The Problem - Conventional home screens and timers often feel high-pressure and anxiety-inducing.
The Solution - The main screen is designed with generous whitespace, allowing users to effortlessly create new tasks and set timers calmly without feeling rushed. The focus timer is accompanied by audio options like Custom Tracks or Uplifting Jazz, along with an Extra Time feature to keep the workflow natural. At the bottom, a neat task list grouped by days (Day 1, Day 2, etc.) tracks progress, letting users celebrate every small win.
Feature 2 - Aura Photo (Visualizing the Journey via Polaroid)
The Problem - Finishing work is usually met with cold, meaningless statistics that carry no emotional resonance.
The Solution - Once all daily tasks are completed, Morrow celebrates the milestone poetically through an "Aura Photo" polaroid card on the side of the screen. Users can save their daily aura (capturing elements like Sunset Orange tones, focus duration, and completion rates) turning daily efforts and small sparks into a tangible visual memory.
Every project brings a new space to grow. Throughout the development of Morrow, a few key takeaways stood out:
The Importance of Simplicity - The biggest challenge in minimalist design is resisting the urge to overcomplicate. Every visual element must prove its essential value to the user's comfort.
Healthy Compromises - Sometimes an appealing feature or visual idea needs to be adjusted after evaluating user comfort, ensuring the flow remains natural and unforced.
Next Steps - The logical next step is bringing this interactive design into user testing (usability testing) to observe how real users interact with the timers, ambient music, and daily aura collection.
Design Artifacts
